New media marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews, Wikipedia, and social networks all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. Source: Wikipedia
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Source: http://visual.ly/new-media-and-internet-marketing-0
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