Coca-Cola brings back its polar bears, who are watching the big game in what appears to be their Arctic man-cave. This spot, and two companion Ursus maritimus spots later on in the game, turned out to be my biggest disappointments of the night. I count on Coke to bring it every year with an epic, heartwarming ad that blows out all the stops. These spots were mere trifles. If they cost a bundle to make, I sure didn?t sense that money up on-screen. And, given the presence of furry animals, the ads could have been waaaay more adorable. (Where, I ask, were the polar bear cubs? There?s always room for cute baby bears, Coke.) I?m still not clear on how or why polar bears came to be associated with Coca-Cola, and frankly it might be time for the brand to part ways with them. Coke would have been much better served by going to the well again with Mean Joe Greene. He?s still alive?I checked!